Social Ads that build real product connection and interaction internationally.

With over 120 years of history, TEROSON is one of Henkel’s most established brands in the automotive and industrial adhesive sector and is trusted by manufacturers and repair specialists worldwide.

Despite this strong legacy, the brand’s paid social media presence lacked the combination of emotional resonance and digital reach.The task was clear: build awareness and connection for a highly technical product line through paid social channels that thrive on visual storytelling and emotion.

Together with our partner agency FADE, we were asked to bring the brand to life across Germany, Austria, Italy, France, and the United Kingdom, with each market requiring its own content, language, and audience approach.

The challenge was to create campaigns that could drive reach and recognition across multiple regions while maintaining a consistent expression of TEROSON’s global brand identity.

We focused on what connects rather than what converts.

In close collaboration with FADE, we transformed static social content into high-impact Meta Reach Campaigns that maximized visibility and interaction.

Each country received a dedicated campaign setup, tailored to local engagement patterns, cultural nuances, and audience behaviors, while all efforts remained aligned under a unified global strategy.

By combining strong visual storytelling with collaborations featuring automotive icons, we created authentic touchpoints that built credibility and inspired interaction.

The result was a scalable awareness strategy and a digital presence that made a highly technical brand feel tangible and human across markets.

Across all campaigns, the brand achieved an average of 5.2 million impressions and 3.2 million unique reaches per month, consistently meeting and exceeding the KPIs defined by Henkel.

More importantly, the campaigns established trust and visibility for TEROSON throughout Europe, connecting professional and enthusiast audiences alike.

Through a consistent social framework, the brand now has a repeatable model for future launches that balances technical expertise with emotional engagement and precision with creativity.