Practice growth. From online touchpoints to real-world therapy interactions.

Therapiezentrum.com was in the midst of rapid expansion, backed by significant investments in digital visibility. Despite high ad spend, the existing campaigns were far from reaching their full potential.

Several factors contributed to this: overlapping campaigns competed for the same audiences, leading to internal traffic “cannibalization.” This drove up click costs, while unspecific ads struggled to attract engagement.

On top of that, the customer journey was not fully optimized for conversions. Potential patients landed on the website but lacked a clear, tailored path to booking an appointment.

In short, the company needed a strategy that could keep pace with their fast growth while staying locally relevant and turn every click into a real therapy interaction.

Each practice location was analyzed individually, taking into account its local competition, demographics, and demand patterns. Campaigns were rebuilt from the ground up, focusing on regional relevance rather than broad service promotion.

By introducing a clear campaign hierarchy, refining keyword targeting, and aligning ad copy with specific local landing pages, we ensured every euro spent worked toward measurable growth, both in efficiency and impact.

This approach not only reduced overlap but allowed each practice to build its own digital visibility within a unified brand framework.

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The new campaign architecture delivered tangible, measurable results:

–65% Cost per Conversion

+160% Conversion Rate

+211% overall Conversions

Beyond the numbers, Therapiezentrum.com gained a sustainable performance framework. One that measures what truly matters, optimizes continuously, and turns visibility into real patient interactions.

More than improved metrics, it became a competitive advantage built on clarity, structure, and local relevance.